Secondary research - Quantitative research

Quantitative research is when individuals answer questions numerically or statistics. For instance, in my Banstead data collection one of my questions was that “Would you agree that Banstead is a diverse region?” There wasn’t a concrete answer. However looking at the stats 28.57% said yes and the same percentage for no, and 42.86% said maybe. It was helpful, easier and effective to me when analysing results. This technique is also used for- Box Office Figures, Readership Circulation, Website Hits etc.

When researching about teenagers in Banstead I came to know that there was a free youth club available in Banstead that you could attend Tuesday evenings. It helps you adapt new skills, gain knowledge as well as having fun with your friends. I also discovered that there was another youth club that has its own Facebook page and had 75 likes at the time I was looking. This was very convenient as it clearly indicated how many teenagers took notice and participate the youth club and that there are facilities for teenagers in Banstead to socialise.

I will also be looking at Readership Circulation for my quantitative research. This allows me to understand how many people are reading specific newspapers, magazine and statistics. I was looking at Banstead Guardian and came to know that only 6% of the teenage population Banstead read the Banstead Guardian. This shows me that teenagers, not only in Banstead but around the country, do not really read newspapers. Meaning that they are not aware of local issues or the changes that are going to take place, and purely the fact that that they do not care about what’s going around them and instead opting to say at home and playing video games.

Box Office Figures is used to indicate how many people have watched the film in the cinema and the popularity of that specific in that specific cinema. ODEON in Epsom and Empire in Sutton are the cinemas that most teenagers go to, as they are the only cinemas closer to Banstead. Making them the popular cinemas and especially within this area. Based on my research the percentage of teenagers that go to Empire Cinema in Sutton are 47% and overall stats states that 35% of them go to the cinemas weekly between the ages of 11 and 18. Meaning that Sutton Empire Cinema are doing very well and that most teenagers visit the cinema. This research is really effective and useful to me as it tells me that I can distribute my documentary either at Epsom ODEON cinema or Sutton Empire and this would automatically attract a teenage audience as most of them tend to go to either one of them.

When researching about local radio stations, especially in Banstead I found a website called ‘Yelp’ which allowed me to find the top 10 radio station in Banstead:

• Yelp. (2016). Top 10 Radio Stations in Banstead, Surrey. [online] Available at: http://www.yelp.co.uk/search?cflt=radiostations&find_loc=Banstead%2C+Surrey [Accessed 14 Jan. 2016].
  

• KRANKIKOM, (2016). Welcome to Empire Cinemas. [online] empirecinemas.co.uk. Available at: http://www.empirecinemas.co.uk/cinema_info/empire_sutton_surrey/t36 [Accessed 14 Jan. 2016].